Specifier Resource
Building Relationships with Suppliers and Specifiers
From Designer Relationships to Specification Opportunities.
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Build relationships with relevant architecture firms
Connect with Relevant Design Firms
I identify architects, landscape architects, and interior designers whose projects are a strong fit for your products, then help your team start useful conversations.
Organize Lunch-and-Learns
I coordinate presentations with design firms so your sales team can share its expertise, answer questions, and begin building relationships.
Stay Connected with Specifiers
I help establish a follow-up process that keeps your products and your team in mind as new projects take shape.
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Make products easier to specify
Have CAD Documents Easily Available
I help your team organize CAD drawings, three-part specifications, product data, and technical details easy for designers to find and use.
Respond Quickly to Project Requests
When a designer needs a drawing, specification, or other document for a project, I help establish a clear request process so your team can provide it promptly.
Give Designers What They Need to Decide
I help organize the performance, installation, and application information designers need to evaluate your product and include it in their project documents.
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Substitution opportunities
Support Proposed Substitutions
I help your team organize product information and comparisons for substitution requests on active projects, subject to the project team’s review and approval.
Engage Owners and Developers
Where it fits your strategy, I help connect your product’s benefits to the priorities of owners and developers influencing project decisions.
Build Complementary Partnerships
I identify opportunities to collaborate with related suppliers and project partners who can help bring your products into relevant conversations.
My Process to Build Specifier Relationships and Get Specified
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1. Build Relationships/ Partnerships
I identify design firms whose projects fit your products and help your team start relevant conversations. Consistent follow-up builds familiarity, so specifiers remember your company when a suitable project arises.
The goal: Become a trusted resource before the next specification decision.
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2. Provide Value through Education and CEUs
I coordinate lunch-and-learns that help your sales team share useful knowledge with designers. Where you have an eligible course, I help organize the applicable continuing education materials and presentation process.
The goal: Give designers a useful reason to meet and stay connected.
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3. Make it easy for designers to specify
I help your team provide easy access to CAD drawings, three-part specifications, product data, and technical documentation. A clear request process helps designers get timely answers when a project is moving.
The goal: Remove friction when a designer is ready to consider your product.
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4. Post Bid Substitution Requests
On active projects, I help your team identify relevant substitution opportunities and assemble the product information needed for a proposed alternative. The project team reviews and decides whether the product is acceptable.
The goal: Give your product a well-documented opportunity to be considered.